ATM Experience Design
Creative Direction/ Design strategy
As one of the leading Indian banks transitioned to a newly implemented core banking system, it expanded into the ATM ecosystem for the first time. I was part of the design initiative that shaped the end-to-end ATM user experience, focused on clarity, accessibility, and building customer trust at a critical moment in the bank’s digital journey.
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Service title
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Service title
Write a short text about your service. Highlight key benefits for potential clients.
Context
With the core banking system freshly set up:
Customer data flows were new and sensitive
ATM usage patterns were still undefined
The bank served a wide demographic, including elderly users and first-time ATM customers
The ATM became a critical touchpoint where technology met human trust.